CWRU CampusGroups Rollout

Description
Marketing and communications campaign for Case Western Reserve University’s newly launched community engagement platform, CampusGroups, which replaced their previous solution.

Goal
To introduce the entire campus community to CampusGroups, increase adoption, and promote continuous usage. Below are several pieces of the integrated campaign.

Elements

The first step in the campaign was to create a video introducing the platform to the campus community and highlighting main features. We chose to use students, faculty and staff from schools and departments across the university to illustrate that the platform is meant to bring together individuals from every area of campus.

The video was then published along with a feature article appearing in The Daily.

Several versions of print and digital posters were displayed around campus promoting awareness, encouraging mobile app downloads, and providing instructions on how to access both mobile and desktop versions of the application.

Several versions of social media graphics were created for departments, schools, and student organizations, along with sample post copy to use to promote their presence on CampusGroups and build their following, while simultaneously promoting app usage campus-wide.