Terrier Scholarship Campaign

Description
The Terrier Scholarship was a $1,000 one-time scholarship opportunity offered to five prospective students. To apply, students had to submit a photo or video of themselves with a terrier that showed what they love about terriers.

Goal
To encourage prospective students to apply to Hiram College, applicants to commit to the College and to engage committed students with the Hiram brand and community before they’re on campus.

Elements
1. Facebook advertising to a custom target audience.
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2. Email to eligible scholarship candidates.
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3. Press release published on Hiram’s news site and distributed to media outlets.

Featured on local media outlets such as the Record Courier, Cleveland.com and Hudson Hub Times; higher education marketing blog, Terminal Four; and dog blogs such as Ohmidog.com.